WaterWork 2024

We were commissioned to produce a three-part video series highlighting the visionaries behind the WaterWork art installation. Through interviews with Emily Eisnehart and Justin Rankin, we explored their inspiration, creative process, and the technical achievements that shaped the project. The series also emphasizes the installation’s cultural significance and lasting impact on Austin.

Challenge

Produced three high-quality videos on the day of the event.
Capture the essence of the art installation and supplementary material
Scheduled and shared posts strategically to maximize social media engagement
Edited and condensed recorded material for clarity and impact

Strategic Response

Produced a three-part video series spotlighting the story behind WaterWork, the innovative technology powering the installation, and the intersection of nature, art, and urban life
Each video was launched a few days apart to capture audience post excitement.
Tag and wide collaboration on social media with every participant, sponsors, and organizations.