WaterWork 2024
We were commissioned to produce a three-part video series highlighting the visionaries behind the WaterWork art installation. Through interviews with Emily Eisnehart and Justin Rankin, we explored their inspiration, creative process, and the technical achievements that shaped the project. The series also emphasizes the installation’s cultural significance and lasting impact on Austin.
Instagram Statistics
Challenge
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Produced three high-quality videos on the day of the event.
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Capture the essence of the art installation and supplementary material
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Scheduled and shared posts strategically to maximize social media engagement
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Edited and condensed recorded material for clarity and impact
Strategic Response
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Produced a three-part video series spotlighting the story behind WaterWork, the innovative technology powering the installation, and the intersection of nature, art, and urban life
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Each video was launched a few days apart to capture audience post excitement.
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Tag and wide collaboration on social media with every participant, sponsors, and organizations.
Results
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6k to 3k in Instagram reels views.
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7597 social media accounts were reached.
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Accounts reached 3996
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Average of 300 likes per video.
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Average of 88% non followers and 11% followers
