TxA 2025 Conference "Cultivate"
Instagram Take Over
We were commissioned to develop a video content strategy for the 2025
Texas Society of Architects conference, Cultivate, to increase
the event's visibility bycovering keynote speakers, events, site tours,
presentations, panels, gatherings, parties, and the overall experience.
The idea is to visually engage with conference attendees.
Instagram Statistics
Challenge
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Produced multiple high-quality videos within a tight three-day timeframe
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Collaborated with external personalities and vendors to develop engaging content.
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Scheduled and shared posts strategically to maximize social media engagement
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Edited and condensed recorded material for clarity and impact.
Strategic Response
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Produced daily recap videos highlighting each day’s key moments and activities
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Created additional feature videos in collaboration with the America By Design Producer and other partners.
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Actively engaged with the TxA Instagram community by liking, resharing, and interacting with event content
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Demonstrated a fast-paced, flexible approach to accommodate attendees’ varying schedules and availability.
Results
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2k to 3k in Instagram reels views.
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7597 social media accounts were reached.
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Audience from the US, Mexico, Canada, Spain, and Australia
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Average of 100 likes per video.
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Average of 46% followers and 53.9% non followers
Example Videos
"Gus is a great proponent of architects and their work, and we knew he would deliver a product.
He not only put together great material, but took care in publishing it at the best possible times."
Jennifer Briggs
TxA Executive Director